Marketing Plan Cretan Sports Association

Cretan Sports Association is a not for profit organization that provides the community with learning, team and sports activities. It is the premier provider of youth experiences and serves more than 30,000 participants in four sports (football, basketball, volleyball and gymnastics) throughout the Iraklion area with potential participation from other areas of Crete. Participants include public, private and home school students. Our marketing focus, made explicit in this plan, renews our vision and strategic focus on adding quality to our program and making it affordable and available for all interested participants. This can be achieved through successful fund-raising activities, our experienced coaches, volunteers and personnel and a solid financial approach to managing our resources. C.S.A will have to confront uncertainties related to government policies, facility, human resources and fund requirements as well as the impact of alternative programs. All the people who are involved in the C.S.A activities will continue to work optimistically and effectively toward improving the quality of the program and making the association exceptional in the services it offers.

Marketing Plan Cretan Sports Association

The battle of Crete. Compromise for the compensation.

The battle of Crete. It is hard to forget, because there were too many dead people. My grandfather was saved from execution the last minute. Some of my relatives did not make it and they got killed by Germans.The moral shock was great. However, this happened many decades ago and we cannot put the blame to the present German generation. Nowadays, the great issue for Greece, is the compensation for the atrocities of Nazi. The cost of compensation is enormous and I believe that Greece will face many denials from the German authorities, as this will mean the collapse of the German economy. An alternative realistic and achieving compromise is to hire descedants of the Greek dead people in German businesses domestically. Their salary must be generous. That’s all from me. Do it and let’s live in peace.

E-BCR, www.e-bcr.com

Michael Kassotakis MCIM – Brief Biography

Michael Kassotakis BA, MSc, MCIM, MCMI was born in Heraklion, Crete, Hellas (Greece). He is citizened and registered in Piraeus, Hellas (Greece). His routes and ancestors come from Minor Asia, China and Crete. His Maiden Name is Iliou-Liou and it is estimated that he comes from The Chinese Royal Dynasty of Liu.

He is also the President and Managing Director of E-BCR, a European Management Consultant-Researcher and Business services provider.

Initially, he was brought up by a maritime family and gained experience from The Greatest Hellenic Harbour Piraeus. He distinquished himself professionally.

His first jobs refer to assistant builder, assistant of aluminium and iron constructions, basketball player, salesman, hotel clerk, distributor of dental plates, leather cord hand picker, music tapes recorder, rent a car clerk and walker-on from 1980 until 1995.

He is well – known for offering electronic, business, consulting and research services. It is remarkable that he offered significant services for the 2004 Summer Olympic Games and the International Olympic Committee in Greece.

Michael Kassotakis started his work experience in the early 1980’s and graduated from the Business Organisation and Management Department of Piraeus University, while he was offering his services as Supervisor of Captain’s Office for the Hellenic Navy.  His graduate degree and naval services were completed in 1998.

He started his postgraduate experience in Stirling University, Scotland, United Kingdom in 1999. He and some of his classmates completed various significant business and marketing projects like Assessment of Service Quality, World Market Attractiveness, Marketing Plans etc. The postgraduation was completed in the New Millenium (2000, MSc in Marketing).

He continued his remarkable business services by completing significant business and economic projects and studies (Tourism Development – Marketing Expertise, Hotel Sector, IT Hardware, Quick Service Restaurants, Computers etc) on behalf of major companies.

He is a member of The Chartered Institute of Management (MCMI), a Full member of The Chartered Institute of Marketing (MCIM),  a licensed economist and tax accountant of the Economic Chamber of Greece, a member of the British-Hellenic chamber of Commerce, a member of the British Graduates Society, a member of the Alumni of Stirling University and a member of the Internet Society.

In 2010’s he was/is a member in significant professional and business organisations, while he offers electronic, business, consulting, research services and online shopping. He can also manage investments in Hellas, Europe and Rest of the World.

 

Service Quality in Service Companies and Hotels

In the frontline of the new millenium, services will be the “ultimate dominator” against goods in their contribution to the world economy war. In line with this, service quality can be considered as the “flagship” of the “services fleet” in academic and managerial battles.

In particular, the reason for tracking and improving any quality standard is based on the theory that by creating a strong, favourable and unique perception of service quality in the mind of consumers, a service firm can sustain its competitive advantage and achieve commercial credibility and return on quality. These issues are a major concern of every service firm and particularly of excellent hotels, due to intense competition derived from increases in standard of living, leisure time and travel for leisure and business purposes.

Accordingly, a research project (Michael Kassotakis, 2000) aimed to assess perceived service quality and investigate the importance of service quality dimensions within a hotel context. Aldemar Hotels in Crete were considered a special case of a service firm, which has demonstrated its commitment to continous service quality improvement.

Empirical data was collected by means of a self-administered questionnaire based on the perceptions-expectations model (SERVQUAL) in order to evaluate quests’ perceptions of the previous issues along the five service quality dimensions.

The most important findings revealed that in general Aldemar Hotels’ performance, along the five service quality dimensions meets guests’ expectations. Furthermore, the findings indicated that reliability and responsiveness dimensions were, for the majority of guests, the most important determinants of service quality. The remaining dimensions (tangibles, empathy and assurance) followed a mixed pattern in terms of their importance to guests’ perceptions of service quality. This in turn means that “item gaps”, “dimension gaps” and the perceived service quality gap have diagnostic and practical value but they need to be weighted in terms of service quality dimensions. Only then they can provide meaningful results and help managers to track and improve effectively service quality features.

Therefore, service firms such as hotels need to take into consideration the above issues, along with the intervention of the services marketing imagination, in order to track and improve deficiencies in service quality features but also delight the customer. A corporate philosophy, dedicated to continous service quality improvement is the only way for establishing a competitive position against service firms, offering merely a satisfying level of quality.

E-BCR

Michael Kassotakis MCIM, www.e-bcr.com

 

 

The Most Popular Cretan Songs, Popular Cretan Musicians, Cretan Music Festival(Pagritio Stadium, Crete, Greece)

Youtube Channel: EBCRSERVICES

http://www.youtube.com/playlist?list=PL02BEA4EC63AEC525.

A list of the most popular Cretan Songs. A tribute to the most popular Cretan Musicians like Michalis Tzouganakis, Nikos Xilouris, Vasilis Skoulas, Achileas Dramountanis, Thanasis Skordalos, Nikos Zoidakis, Aerakis, Michalis Polychronakis, Giorgos Zervakis, Tasoula, Georgia Dagaki, Michalis Kounalis, Dimitris Kounalis, Kostas Mountakis and many others. Today is the ” The Holy Spirit Day” in my Homeland Crete and I would like to initiate publicly a proposal for an Annual Cretan Festival, Every September with the participation of the Cretan Musicians that are included in this Cretan Playlist. The recommended Venue is Pangritio Stadium in Heraklion, Crete, Greece. By Michael Kassotakis MCIM, E-BCR, http://www.e-bcr.com

Fraternity of Cretans “The Omonia”, Cretans, Greeks, Homogenous, Greece, Greek Economy

“Omonia”The oldest and most profound fraternity of Cretans, one of the oldest fraternities in Greece and Europe, with a great history and patronage by the Greek Ethnarch Eleftherios Venizelos. A place for the support of dissapointed and low-priveleged citizens from Crete. Omonia Fraternity dooes the obvious: honours capable Cretans. Many capable Cretans who live in Crete, are not supported by the authorities. Sometimes they are chased and they choose to abandon the island. The authorities do not know that they cause severe damage to the prospects of the island, by causing capable Cretans to abandon the island. They have to realize that the island will lose gradually it’s treasure the excalibur knowledge and world recognition of some capable Cretans. Nobody can doubt this fact. The fact is that many Cretans who live outside Crete have prominent positions in science, politics, academics, sports and other sectors of the society. This become even more viral, when we mention Cretans who live outside Greece. This is also apllied for Greeks living outside Greece. We would like to deliver this historical message “Don’t expect the recovery of the Greek and Cretan Economy, if you don’t facilitate the activities of Capable Greeks and Cretans. Honour them, Support them, Give them the tools to work for their development and the development of Greece. They will not dissapoint you. Reunite Greek and Cretan Homogenous with Homeland and Greece. Apologize to them for not giving them a helping hand when they needed it. Offer them similar working enviroment and rewards like those they receive abroad and protect them to work without offenses. They are the chosen to recover Greece from this historical crisis. Bring Homogenous Greeks to Homeland Now!!!” E-BCR,http://www.e-bcr.com

Bottling and Branding of Raki, Tsikoudia

The island of Crete in Hellas is also famous for the First Civilization in Europe, The Minoan Civilization. There are many products that the island produces but the spirit called Raki or Tsikoudia lacks branding.

Since many years ago i notified some important people about this issue with a handwritten letter. Nobody was interested enough to progress it. Therefore, I publish and register a brief of this letter:

I propose the bottling and branding of Raki, Tsikoudia relevant to the mountains of this ancient island:

1) Raki Idi

2) Raki Lefka Ori

3) Raki Dikti

4) Raki Selena

5) Raki Thriptis

6) Raki Orno

7) Raki Asterousia

8) Raki Giouchtas

9) Raki Kouloukonas

The bottling and branding of the above names of Raki, Tsikoudia can take place close to the relevant mountains or in the closest village, town in order to support the development of these places. Finally, these spirits can be protected from their geography origin, according to relevant European laws.