Marketing Plan Cretan Sports Association

Cretan Sports Association is a not for profit organization that provides the community with learning, team and sports activities. It is the premier provider of youth experiences and serves more than 30,000 participants in four sports (football, basketball, volleyball and gymnastics) throughout the Iraklion area with potential participation from other areas of Crete. Participants include public, private and home school students. Our marketing focus, made explicit in this plan, renews our vision and strategic focus on adding quality to our program and making it affordable and available for all interested participants. This can be achieved through successful fund-raising activities, our experienced coaches, volunteers and personnel and a solid financial approach to managing our resources. C.S.A will have to confront uncertainties related to government policies, facility, human resources and fund requirements as well as the impact of alternative programs. All the people who are involved in the C.S.A activities will continue to work optimistically and effectively toward improving the quality of the program and making the association exceptional in the services it offers.

Marketing Plan Cretan Sports Association

Michael Kassotakis MCIM – Brief Biography

Michael Kassotakis BA, MSc, MCIM, MCMI was born in Heraklion, Crete, Hellas (Greece). He is citizened and registered in Piraeus, Hellas (Greece). His routes and ancestors come from Minor Asia, China and Crete. His Maiden Name is Iliou-Liou and it is estimated that he comes from The Chinese Royal Dynasty of Liu.

He is also the President and Managing Director of E-BCR, a European Management Consultant-Researcher and Business services provider.

Initially, he was brought up by a maritime family and gained experience from The Greatest Hellenic Harbour Piraeus. He distinquished himself professionally.

His first jobs refer to assistant builder, assistant of aluminium and iron constructions, basketball player, salesman, hotel clerk, distributor of dental plates, leather cord hand picker, music tapes recorder, rent a car clerk and walker-on from 1980 until 1995.

He is well – known for offering electronic, business, consulting and research services. It is remarkable that he offered significant services for the 2004 Summer Olympic Games and the International Olympic Committee in Greece.

Michael Kassotakis started his work experience in the early 1980’s and graduated from the Business Organisation and Management Department of Piraeus University, while he was offering his services as Supervisor of Captain’s Office for the Hellenic Navy.  His graduate degree and naval services were completed in 1998.

He started his postgraduate experience in Stirling University, Scotland, United Kingdom in 1999. He and some of his classmates completed various significant business and marketing projects like Assessment of Service Quality, World Market Attractiveness, Marketing Plans etc. The postgraduation was completed in the New Millenium (2000, MSc in Marketing).

He continued his remarkable business services by completing significant business and economic projects and studies (Tourism Development – Marketing Expertise, Hotel Sector, IT Hardware, Quick Service Restaurants, Computers etc) on behalf of major companies.

He is a member of The Chartered Institute of Management (MCMI), a Full member of The Chartered Institute of Marketing (MCIM),  a licensed economist and tax accountant of the Economic Chamber of Greece, a member of the British-Hellenic chamber of Commerce, a member of the British Graduates Society, a member of the Alumni of Stirling University and a member of the Internet Society.

In 2010’s he was/is a member in significant professional and business organisations, while he offers electronic, business, consulting, research services and online shopping. He can also manage investments in Hellas, Europe and Rest of the World.